Real World Talks

SEP 18 2018 NYC

Humankind may soon be heading to Mars, and yet we still don’t know where most of us spend our time here on earth.

The location data industry may not be on Mars just yet, but we’re engineering new innovations here on earth by listening to the world around us. On September 18th, join fellow thought leaders and experts for Real World Talks, presented by Unacast.

Since last year’s event, branded ProxSummit, we have expanded the concept to include all kinds of real world data signals, with more speakers, more guests and more insights to gain.

AGENDA highlights

Capturing ROI Offline: Merits of Transformation & Location Data in the Physical World
Propelling in the Ecosystem Forward: The Place of Location Data in the New Adtech Landscape
Industries of Evolution: Location Data Dynamics Across Verticals
And a keynote by Dr. JT Kostman, internationally renowned data scientist, mathematician and psychologist

See the full agenda

September 18

Midtown Loft & Terrace 10AM TO 6PM
267 Fifth Avenue, NYC

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By invitation only
Top brands


Angel Swift

VP, Compliance and Financial Crime Solutions, Enigma Technologies

Danielle Gonzalez

VP, SPA Operations, IgnitionOne

David Shim

CEO, Placed

Dr. JT Kostman

Keynote Speaker: Data Scientist, Mathematician, Psychologist

Eric Hadley

CMO, GroundTruth

Erica Schmidt

CEO, Cadreon

Hannah Curtis

Product Manager, Carto

Harry Dewhirst

President, Blis

Hillary Chapman-Roberts

Product Strategy Manager, Triad Retail Media

Hugh O'Connor

Director, Data Sources and Partnerhsips, Eagle Alpha

James Hercher

Reporter, AdExchanger

Jamie Seltzer

Head of DBi

Jason Robinson

Director of Marketing, UPS

Kevin Reilly

Head of Measurement, Factual

Lauren McAndrews

VP, Digital Strategy, Havas Media

Marianna Zaslavsky

Real World Talks Host, Entrepreneur + Location Data Expert

Michael Cascone

CEO, AirSage

Neil Sweeney

Founder, Freckle IoT

Sarah McCrary

CEO, GasBuddy

Tara Cordyack

Head, North American Partner Program, Carto

Ted Smith

VP of Sales, adsquare

Todd Rose

Chief Business Development Officer, NinthDecimal

Tom Stork

Senior Director, Strategic Sales, AccuWeather


10:00 AM - 11:00 AM

Registration & Breakfast / Networking

60 min
11:00 AM - 11:15 AM

Opening Remarks

Speaker: Thomas Walle, CEO ‎& Co-founder, Unacast

15 min
11:15 AM - 11:35 PM

Building Trust Through Transparency

Speaker: Unacast

25-30 min
11:35 AM - 12:05 PM

Capturing ROI Offline: Merits & Transformation of Location Data in the Physical World

Moderator: Danielle Gonzalez, VP, Score Powered Audience (SPA) Operations —IgnitionOne
Speaker: David Shim, CEO - Placed
Speaker: Todd Rose, Chief Business Development Officer -NinthDecimal
Speaker: Kevin Reilly, Head of Measurement - Factual

30 min
12:05 PM - 12:20 PM

Finding the Dollars in Location Data: A Case Study on Monetizing Data as a New Revenue Stream

Speaker: Tara Cordyack, Head-North America Partner Program- Carto
Speaker: Hannah Curtis, Product Manager - Carto

15 min
12:20 PM - 1:30 PM


70 min
1:30 PM - 2:00 PM

Digging into Data Sources: How to Find, Use and Succeed with Data

Moderator: Michael Cascone, CEO - AirSage
Speaker: Ted Smith, VP of Sales, US - adsquare
Speaker: Jamie Seltzer, Senior Vice President- DBi US
Speaker: Angel Nguyen Swift, Vice President, Compliance and Financial Crime Solutions - Enigma Technologies

15 min
2:00 PM - 2:30 PM

Keynote: Internet X.0 - Bridging the Carbon | Silicon Divide

Speaker: JT Kostman, PhD

30 min
2:30 PM - 3:00 PM

Propelling the Industry Forward: The Place of Location Data in the New Adtech Ecosystem

Moderator: James Hercher, Reporter - AdExchanger
Speaker: Eric Hadley, CMO -groundtruth
Speaker: Harry Dewhirst, President -Blis
Speaker: Erica Schmidt, CEO - Cadreon

30 min
3:00 PM - 3:30 PM

Networking Break

30 min
3:30 PM - 4:00 PM

Industries of Evolution: Location Data Dynamics Across Verticals

Moderator: Hillary Chapman-Roberts, Product Manager, Integration & Development- Triad Retail Media
Speaker: Sarah McCrary, CEO - GasBuddy
Speaker: Lauren McAndrews, Vice President, Digital Strategy - Havas Media
Speaker: Tom Stork, Senior Director of Strategic Sales - AccuWeather
Speaker: Hugh O'Connor, Director, Data Sourcing & Partnerships - Eagle Alpha

30 min
4:00 PM - 4:30 PM

Connecting the Physical and Digital World

Speaker: Jason Robinson, Director of Marketing - UPS

30 min
4:30 PM - 4:45 PM

Closing Remarks

Delivered by Thomas Walle, CEO - Unacast

15 min
4:45 PM - 6:00 PM

Cocktail Hour/Networking

1 hour 15 min

2017 Attendees

2017 Highlights

The best moments from last year's event.

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